CHE Proximity

Clients: Foxtel, GE Capital, GE Money, City of Melbourne, Umi, VicRoads, Pacific Brands, Southern Cross Austereo, Wet n Wild as well as pitch work.

Completed short course in basic Actionscript.

About the role

My first toe in the agency world. I worked as a digital designer alongside the up-and-coming young guns of Art Direction and Copywriting, as well as some industry bigwigs. I spent most of my time working in the space between Art Direction and Development - where it was my job to take a ‘concept’ and make it work across digital channels. This was early in the era of realisation that digital was really, really important.

Clients included: GE Money, Melbourne City, VicRoads, Foxtel


- Role: Digital Designer
- Roll out concepts across digital mediums; including online, social media, banner ads and EDMs - Pairing with developers building my designs for efficient output


Learning, and subsequently putting up with, all the advertising jargon. Realising that there is very much a lifestyle to working in an agency, and if you don’t subscribe to that kind of lifestyle, it can be difficult to progress.

Personal highlight

Working closely with developers early in my career gave me the insight that a close partnership and respect between design and development is a must.

Portfolio Highlights

Digital iD/Australia PostUXD, Design, Illustration, Product

Cogent CoUXD, Design, Illustration, Product

Web Directions ConferencesSpeaker, Illustration, Conferences

RARE GBLScholarship Ticket Recipient, Conference

General AssemblyStudies - User Experience Design

SitePointUXD, Product, Web Design, Digital, Marketing, Startup

TKM9UXD, Illustration, Art Direction, Concepting, Digital Design, Immersive/Experiential

SidekickerUXD, Design, Product, Freelance, Startup

YourGrocerUXD, Design, Startup, Product, Freelance

WundermanArt Direction, Digital Design, Product, UXD, Web

CHE ProximityArt Direction, Digital Design, Product, UXD, Web

Monash UniversityStudies - Bachelor of Visual Communication (Design), Web Design, Illustration

Salsa DigitalWeb Design, Digital Design

Positive PostersCompetition

Brighton Bay Art, Design & Photography ProgramStudied - Certificate IV in Design