Digital iD by Australia Post & Australia Post

UXD, Illustration

About the product

Digital iD is a digital product from Australia Post. Digital iD enables identity checks on mobile devices, and is also able to be used as proof of identity in some Australian states. The benefit is both to end use clients, and businesses who need identity assurance and KYC.

Responsibilities:

- Role: Senior Product Designer
- Brand illustration creation, customisation and library management
- Marketing web design within (AEM) template constraints
- Mentoring Junior designers
- Product design across native and desktop applications
- Instructional illustration and flow design for onboarding and complex user interactions
- Basic interaction design and interaction animations (following RMIT Short Course in Animation, After Effects)
- Assisting with facilitation of user experience research
- Observation/assistance during ethnographic research practices
- Designing and building prototypes using Axure

Challenges

Identity is an extremely complex space to be in, both in terms of technicality and design. The limitations and biases in public understanding of identity really throws a spanner in the works, and means the work also includes an element of learning for a user. There's a fine line between making a product intuitive, and easy, and making it seem mysterious and ‘unsecure’. I paid close attention to the feedback from UX Researchers, as well as attending many interview and feedback sessions personally. Understanding how users interpreted these kinds of products and specific interactions really assisted us towards a solution that was simple, trustworthy and gently educational.

Personal highlight

- Working with brand team to ensure gender diverse illustrations in our suite.
- Learning about and utilizing concepts of Level of Assurance, KYC, digital security and data privacy

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