Digital iD by Australia Post & Australia Post

UXD, Illustration

About the product
Digital iD is a product that makes proving your identity easier, and I sunk my teeth into for nearly two years. 

"With Digital iD™, you can even prove who you are in-person. Download the Digital iD™ App, complete your profile and give it a try..."

I had the opportunity to work across most of the design-focussed teams in the office - including Web and Native. I worked across brand, UXD, illustration, product and design as Senior Product Designer spread across the teams.

Challenges
Identity is an extremely complex space to be in, both in terms of technicality and design. The public understanding of identity really throws a spanner in the works, and means the work also includes an element of learning for a user. There's a fine line between making a product intuitive, and easy, and making it seem mysterious and insecure. I paid close attention to the feedback from UX Researchers, as well as attending as many interview and feedback sessions as I could. Understanding how users interpreted these kinds of products really assisted us towards a solution that was simple, trustworthy and gently educational. 

Highlight
Working with brand team to ensure gender diverse illustrations in our suite.

See more here.


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